How to choose the best domain name for your business......

Choosing the correct uniform resource locator a.k.a URL or web address is an absolutely crucial factor in getting your site ranked in the search engines and thereby seen by your clients.

Many of the things that make a name an asset in the offline world are mirrored in the online game as well. But then there there are also some crucial differences to what constitutes a strong online name.

Branding is important both online and offline but the offline world views your ads whereas online clients may actually seek your ads.

In other words clients will type in a search phrase to locate a particular good or service and therein lies the challenge when coming up with a quality domain name.

In an ideal world your domain name would be part of ( or even exactly ) the same as the phrase that most people wouldd use to find you. For example, if you sold hairdryers then the domain names- hairdryers, online hairdryers and buy hairdryers online...will all go a long way to getting you ranked for those phrases.

The search engines downplay this relevence as do most seo ( search engine optimisation ) courses but if you doubt the veracity of ahaving a strong domain keyword in your url then just type in about 50 differing phrases into Google and take notice of who holds the top positions.

Invariably it's businesses with the exact keyword you just typed, inside their domain name. Now sometimes it's because those businesses have been around the longest and they had therefore snapped up those names but the fact remains that the domain names are a huge factor in the search results.

The trick lies in balancing this need to have keywords in the url against the very real difficulty of securing a common , pronounceable phrase in a top level domain such as a dotcom.

So the question may arise as to which is the better domain for a used car dealer - cheapusedcarsonline.com versus.....usedcars.net.

One is a top level domain and therefore more valuable and the other is a lower level domain name but one that is shorter,very powerful and generic.

Another consideration is how descriptive the name needs to be. It could be argued that the longer name is more descriptive and specific ...and that is both it's strength and weakness.

The longer phrase is known in seo land as the long tail and it will get fewer hits or type-in visitors....but the ones it gets will be super targeted people wanting exactly what you are selling. For this reason you need to ascertain whether you want to go broad or niche in what you are offering online and then choose your domain with that in mind.

We will be giving you some great time saving tools to use when searching for that great domain name to launch your business so bookmark our site as we will add these resources regularly.

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